Introducing YouTube — a platform that can yield low-hanging fruit.
If
your wallet is thin, your prospects are low, and opportunities offline
don’t excite you, there is a way to make money — as a flourishing
YouTube video creator and marketer.
YouTube continues to grow
exponentially, and more and more folks are making a virtual living from
this medium. And you don’t have to be a video grapher, a technical guru
genius, or a marketing maven to be a YTS (i.e., YouTube Success).you just have to deliver compelling video and audio content to the right
audience — a hungry community desperate for answers to their problems.
Once traffic is generated, you then have to offer solutions that will
galvanize your tribe towards a purchase.
In
this article, I will provide specifics on how to make YouTube your own
personal ATM machine, enabling you to generate cash on demand.
Alright,
that’s the marketer within me making a strong declaration about other
marketers’ potential to make money with YouTube. But toning it down, I’m
still an avid believer that those inclined to make money using the
YouTube platform, can.
A Closer Look Into YouTube Can
you imagine any online entity having over a billion users? This is the
incredible reach of YouTube where throngs of people worldwide clamor for
video information and entertainment. Indeed, over 30 million folks per
day apportion time out of their schedule to watch over 5 billion videos. Another
eye-popping statistic: Cumulatively, 500 million hours of viewing
transpire per day — perhaps more time spent in any activity other than
well, you know.
While
Desktop YouTube viewing is all too common, mobile video watching is
growing even faster. In fact, over 50% of viewers watch using a mobile
device where a typical session lasts 40 minutes.
As
captivating videos are often shared, and links are incessantly clicked,
you may hear the appealing sound of ‘Ka ching.” Even one popular video
has the potential of making dime, so it pays to pay attention on how to
become a successful You Tuber.
Build a Brand and Create a Band of Customers Effectively brand your YouTube Channel to gain influence and money.
Think
of your YouTube channel as your website, and your videos as pages
and/or posts. The idea is to create an alluring channel, peppered with
intriguing videos that demand attention and action.
As you add more
videos, your strengthening your channel. You’re not only inviting
additional viewers and subscribers into your sphere of influence, but
you’re also helping your channel to rank higher, as well as optimizing
each distinct video.
But
in order to ensure proper optimization in both YouTube and Google (yes,
YouTube videos are often showcased on the first page of Google), you
have to make certain that your videos are relevant.
If
your channel is about organic gardening, it does not make sense to
create videos that revolve around healthy nutrition. There is a
connection between the two, but it’s better to specialize in one niche,
or even better, a sub-niche.
If
you select a completely different topic to highlight that makes no
sense to include in your channel, you’re going to compromise your
channel authority even more.
Appropriate, relevant videos, replete
with refreshingly helpful content, will fortify your brand and
authority, making your videos rank high in YouTube and Google. And
high-ranking videos that address viewer concerns and difficulties tend
to make money.Videos with Purpose and Commercial Intent.You
can already identify videos that hold no interest for you, or those
that you intensely dislike. Robotic voices with sub par content, for
instance, can instantly make me click on the close window. Other videos that showcase speakers who ramble on and don’t get to the point tend to frustrate me as well.
Still
other videos capture my attention, but leave me hanging with no clear
call to action. (I may then invest time to research solutions offered by
the video creator, or more often, look for solutions offered by
competing videos.)
You don’t want to make these YouTube novice mistakes.
You
not only have to set marketing goals (e.g., attaining X amount of
channel subscribers and likes by a certain time), but you must set goals
for each of your videos.
You
are the all-encompassing producer and director of each video (even
if/when you outsource with instructions). Therefore, it behooves you to
know the following — and know the components in-depth:a) Know your
audience — It is much easier to create top- notch videos, and maximize
impact, when you know your demographic. Who are you trying to market to,
and what are their passions, interests, concerns, and problems?Knowing
and catering to your target demographic will produce many “yeses” and
financial dividends.
You have to conceptualize the standard viewer / customer avatar, knowing his/her “hot buttons,” and ways to offer help. Yes,
you want your videos to benefit thousands. But until your videos speak
to that one representative person, your channel can never reach the
level of popularity you hope it attains.
A
brand is only strong when viewing it from the prism of the customer.
Deliver the goods to a highly targeted demographic, and the money will
follow.
b) Know the key issues in the niche or sub-niche while
balancing traffic and competition — This is an extension of the first
principle. You have to dig deep to find the most pressing emotional
triggers for the community. At
the same time, you should concentrate on terms that generate traffic,
but whose competition levels are not so severe. You don’t want to make
it virtually impossible to gain traffic.
For
example, it’s very profitable to concentrate on the stress management
field as millions struggle with anxiety. But because the niche attracts
such a large pool of video creators and affiliates, it seems more
sensible to focus attention on sub-niches, such as “stress management
tips.”
Within the sub-niche, look for popular trigger points, such as “deep breathing benefits” or “deep breathing exercises.”
It
makes sense to use a free SEO keyword analysis tool, such as the Google
Keyword Planner or a paid one, such as Market Samurai. Knowing traffic
and competition can help you foment ideas on what YouTube videos to
feature.c) Evaluate trends — Free tools, such as Google Trends, and
paid ones, like SEMRush, can be an effective means to a financially
prosperous end. They can indicate those niches that are red hot and
gaining momentum — topics to cover in a video that converts to cash. E-cigarettes
(vaping), drones and accessories, shape wear, minimalist watches, and
other types of items may not have even reached the zenith of their
popularity. Look for products that continue to grow exponentially.
Better yet, find those winners that have just launched where you can
corner the market — at least for a short time.
It’s much easier to make money with YouTube when you give the public what’s in demand.
d)
Promote only high quality products — Even if you pick a sizzling hot
niche or sub-niche, you will leave money on the table if the products
you feature are not high quality.
Moreover,
your reputation will take a dip if you stand behind products that don’t
deliver on promises and meet or surpass expectations. As
tomorrow’s successful YouTuber, it’s best if you actually use the
products that you endorse. There is no more effective persuasive
strategy than social proof, including personal testimony. In the event
that you don’t have intimate familiarity with the product, it’s
imperative you conduct exhaustive research. Read
those blogger impressions, and Amazon / eBay reviews, dissecting the
comments of users. See the product from all perspectives, and note the
positives and negatives in your commentary. A complete, well-balanced video review of a worthwhile product can easily materialize into dollars. e)
Use a strong call to action — Viewers will not be able to read your
mind. In fact, they may even take action that is counter-intuitive
to you.
Therefore,
it’s imperative that you tell them how to proceed. Include a link to
your blog, for example, where they can discover more information about
Product X, and strongly advise them to click it.
(When
arriving on your blog, you can then provide an intriguing ‘list magnet’
where folks are almost begging to opt into your list. Instead of using
the uninspiring words, “Sign Up,” on the opt-in form, use a phrase such
as, “Join Your Other 4,290 Marketing Peers who Rave About my Report.)
Regardless
of your online asset, you always want to direct folks to complete a
desirable action. Back to the video, ask viewers to hit the ‘like
button’ and subscribe. A
convincing call to action will produce sales. And don’t forget to make
it as easy as possible for viewers to purchase. Give them any necessary
link (perhaps one straight to the sales page), and you can even tell
them exactly where the ‘buy now’ button is located. The Review, Show, and Teach Method to Monetize YouTube
A
comprehensive, well-written review of a product can easily convert to
sales, especially if the review has a prominent place on Google and
other search engines. But skepticism may accompany a written review more
readily than a video-based review. The more the viewer sees, the
greater the chance of purchase.As a clever marketer, it’s best to show
your tribe the actual goods. Let them feel as though they’re
experiencing it firsthand. If it’s a physical product, scan over its
entirety, from every angle. If it’s digital, you can do a screen capture
and reveal its components and features to the audience, while stressing
its benefits. People
especially appreciate a walk-through or demo as it will foster
familiarity with the product. Spend time going over the options, but
spend even more time reviewing the benefits.
Teaching in a clear,
easy-to-follow manner will aid your quest to make money with YouTube.
Step-by-step instruction, with a little repetition to reinforce crucial
points, will earn you dollars and additional subscribers. For
example, if you’re touting the latest, greatest cosmetic, show your
community how to best apply it. Here, your face will be your canvas, and
your shared impressions will be tantamount to sales copy. You
can even cover the mistakes novices make during the cosmetic
application process. Show a dramatic ‘before and after shot,’ and the
cash register will soon be ringing via your affiliate link.Here, you
can think of yourself as a micro ‘Home Shopping Network,” and use the
same effective strategies and methods that the big sharks use. Listen to
commercials as well, and you may pick up additional pointers on how to
make money using the power of video.If you’re in the market of digital
products, look at the channels of successful YouTubers, and take the
time to go through some of their videos. I’m
not insinuating that you have to be anyone other than yourself. I’m
just suggesting that they may be using certain methods that can be
replicated to your advantage. And
after you create a persuasive video, remember to include your video
link. (Yes, even I, a seasoned affiliate marketing veteran, have
forgotten to include that important snippet of code.)Make Money Uploading YouTube Videos with Celebrity Status As you may recall, you’re building your brand. And what do you know, people are starting to notice you!Is
it possible to build such strong brand awareness and become a prominent
player in your online community? Yes, especially if you’re informative
and entertaining — or at least your videos are.
My
beloved, burgeoning YouTuber, the primary goal here is blowing up your
brand (in a good way). Each and every video offers tremendous value and
appeal. It’s not about pushing products just yet, but gaining the
attention of throngs of fans. If you need to feature a product or
service, ensure that promotion and “salesy gimmicks” don’t take center
stage and overwhelm viewers. The product becomes a prop, and you
represent the “It factor.” Eventually,
as the trusted and liked face of the brand, you’ll be able to push
products with ease. (Again, only represent products that you like and
trust.) Your growing popularity and unstoppable presence may even
attract affiliate sponsors. Can you envision your wallet fattening as
you make exclusive deals with the movers and shakers of this world?If
you don’t hear from any sponsors, there is nothing stopping you from
reaching out to them. You’ll attract someone’s attention when you cite
your impressive number of subscribers and average likes per video.But as
a YouTube celebrity with a video blog (vlog), be prepared to spend
hours upon hours responding to comments and interacting with your fans.
This probably means that aside from YouTube, you should also be active
on other popular social media platforms, such as Facebook Twitter, and
Google Plus.
This is the price of popularity, but it’s well worth it!
But
if you have no desire to become a YouTube celebrity, yet still attract a
lot of brand attention, you can make a mint promoting others’ products
and/or selling your own merchandise.
You can also work with Google
Adsense and permit ads to show on your videos. But understand that
YouTube’s shift in advertising policy has made it more challenging to
make money from this enterprise. At
present, your channel has to amass 10,000 views plus 1,000 subscribers
(and 400 watch hours in the last 12 months) for you to participate in
the YouTube Partner Program.
When
you complete these hurdles, you can earn a few cents here, a few cents
there, that can quickly add up when you have a large, active viewership. But
whether your audience is large or small, have a companion
blog — another asset that you can monetize. Folks interested in your
videos may very well be intrigued by your written thoughts and ideas.
(If you’re not a wordsmith, you can always outsource blog content.) Think
of yourself as the proverbial spider catching flies in your web of
influence. The only difference is that you’re not going to devour those
you attract; instead, they’re going to devour all that you offer.
Learn the ABC’s of Making Money on YouTube
Authority builds credibility (ABC) while the converse is true as well.
As
you produce stellar and useful content, your trustworthiness will
surge. When you’ve elevated yourself to a certain level, and become
known in your niche or sub-niche, cynicism and skepticism will wane, and
your degree of authority becomes solidified as you continue to provide
value.This high degree of authority creates this obvious ABC: Authority
brings cash. Public opinion may be so favorable that you may decide to
introduce your brand to other outlets, including online learning
platforms, such as Udemy. You
can create a series of informative videos on a topic in demand, and
draw a score of students. Their enrollment will help you make hundreds,
if not thousands of dollars.Leverage your YouTube popularity and get paid to instruct.But
you still have to serve as the primary marketer, assuming the
responsibility of drawing traffic to your course. (You can target
would-be students with other YouTube videos.)
Once
a student clicks on your link and inspects your course, Udemy then puts
a magical HTML cookie on that person’s browser. This tagging cookie
will enable Udemy to remarket the course (in the person’s Facebook
news feed) should this individual not immediately enroll.
Before
you put up a shingle, see what courses seem to be popular on Udemy.
High student enrollment in a niche or sub-niche may be a promising
harbinger of the type of results you may achieve. (Of course, mileage
may vary, especially if certain instructors already have a recognizable
brand.)
But
if you’re still trying to make a name for yourself in your designated
field, you may offer a free course on Udemy. You won’t be paid via
student tuition, but you will gain visibility that will help you in the
long run. But
you may not want to give up any control or commission to an outside
company. You always have the option of keeping all videos
in-house — whether you charge for them or not. (I’m a proponent of
getting paid for your work, and building a buyer list as opposed to a
freebie list.)
You can always make money with your YouTube videos,
assembling them on your own blog, or showcasing them on a separate
domain that features a type of e-commerce store.Yondo is becoming a very
hot destination for those who want to sell videos, video consultations,
webinars, online classes, and such. You’ll choose your niche and then
feature your own video courses and playlists.
You
can offer your product on Yondo’s server and still select your own
domain. Alternatively, you can integrate your wares on your own site
using Yondo’s infrastructure, and even their templates, if you wish.
There
are options galore. You can customize your preview video, add
compelling call-to-actions in your video, add overlays, share documents
and files, send automatic email messages to your customers, and price
accordingly. (You can offer a monthly membership subscription, a
one-time fee, a pay-per-view choice, or a free giveaway.) The
cheapest price for a Yondo account is currently set at $27 per month,
paid annually. But the return on investment can be quite high.
Realize
that there are many players in the field when it’s time to feature your
videos. UScreen is another video distribution platform that seems to
have its share of fans. Their collaboration feature is widely praised,
allowing the member to work in concert with another member on the same
subscription channel. Here is another option: Use a powerhouse like
Shopify. You can control the appearance of your store with visually
appealing templates. Easy-to-use reporting features can help you keep
track of orders and analyze your order history. This information can
help you streamline and target your marketing campaigns. When
deciding among vendors, keep one eye on price, but keep an even more
focused eye on what benefits and features you’ll accrue by using a given
platform.
Monetize YouTube with Interviews, Are you still having
trouble making a living on YouTube? Are still not a name brand in your
chosen community? Why not solve both concerns by rubbing elbows with
those of stature.Yes, you can ride on the coattails of others until
you’re at the head of the line, or the top of the pecking order.An
interview prevents leaving money on the YouTube table.
Case
in point: Phil McGraw, PhD. (“Dr. Phil”) and Dr. Mehmet Oz achieved
instant stardom when they first appeared on the Oprah Show.
But
you don’t need the “Oprah effect” to capitalize on another person’s
popularity. In affiliate marketing circles, Mike Thomas, better known as
“Mike from Maine” has earned a handsome living interviewing his fellow
marketers who launch products.
Mike
seems at ease in front of the camera, but even if you lack his poise,
you can still have enough composure to ask questions, and offer comments
that keep the conversation flowing smoothly.
Remember,
it’s not really about you, or your interviewing skill. It’s about
gaining kernels of wisdom from the interviewee, and sharing pearls of
sage advice with your audience.
An
appreciative audience may then show reciprocation in the form of
purchasing any product, accessible through your affiliate link. You
can also monetize the interview itself, with the interviewee’s
permission, of course. Here, you can split the profit equally.
There may even be a collaborative opportunity in the future as you now have a relationship with this esteemed colleague. When it comes to making money on YouTube, think of every avenue possible so that you may create multiple streams of revenue.
How to Make More YouTube Money — Seize or Develop Your Own Opportunities
What
do Mark Cuban, Lori Greiner, Barbara Corcoran, Daymond John, Kevin
O’Leary, and Robert Herjavec have in common? Yes, they’re all “wealthy
sharks,” appearing on Shark Tank, but they share other commonalities:
They consistently look to strengthen their brand, scope for
opportunities, and ride the waves towards prosperity. (They’re not
afraid of falling under the waves as well.)
These
famous entrepreneurs could have turned down Shark Tank. I’m sure they
have multiple commitments. But they recognized that the show would
provide a platform for increased brand visibility. In addition, they saw
the potential to make additional millions by partnering with promising
business owners. Perhaps your initial goal is to grow that YouTube
channel. But as you gain a strong following, realize that advancing
popularity will help you create opportunities. Some may automatically
come your way; you may have to initiate others. There
is the prospect of becoming a YouTube celebrity, already discussed.
(Some folks have even attained this status by interviewing celebrities
or dishing out celebrity gossip.) You
may get so big that you can offer a paid subscription plan for
exclusive content. Here, you can sell your own merchandise on these
$4.99/month “channel memberships.”
But
if you wish to shun stardom, and just want a different way to profit
from video-based popularity, you may decide to convert those impressive
YouTube stats offline in the form of live speaking engagements.Indeed,
your online clout may open offline doors. Speaking at niche-related
conventions and meetings will only enhance your reputation, and increase
the number of fans you have.
Networking
opportunities may further develop, offering more profit pathways than
you can imagine. As you step to the forefront, others may ask you to
provide consultation and/or collaboration.
A YouTube presence can engender ripples of earnings.
The
Types of Videos that Make Money on YouTube I’m an advocate of content
over form. Here, it’s much more important to produce content that
resonates with your audience then the manner in which you present that
content.But I don’t mean to suggest that the type of video you create
has little significance. After all, how can your video appeal to an
audience when they don’t like the manner in which you showcase
information?Decide on the type of video and content you’ll create.
Here are several popular types of videos that you can monetize:
Review
videos — You prudently select your sub-niche with the mandatory
desperate demographic. You then find the perfect product to solve a main
concern of that demographic.
Shoot
the video, providing ample discussion about the product’s pros and
cons. You can rely on screen capture software, such as
Screencast-O-Matic.
You
may wish to appear as a “talking head” in a corner of a window using a
“picture within a picture” option. You can create this effect using a
video editing tool, such as CyberLink PowerDirector. How-to Videos — People are naturally inquisitive and curious. Others long to figure out a problem that has baffled them. You can play teacher, if not savior, by offering the answers on how to perform a certain task. You
can use a simple smartphone camera if you’re showing your audience how
to cook butternut squash. You can use PowerPoint to show how to be
productive where each slide presents or expounds on a productivity tip. Explainer
videos, created with the help of tools, such as Vyond or Powtoon, can
easily capture the attention of a demanding audience. As a marketer, I
would attempt to create an entertaining and imaginative explainer video
if I was revealing how to keep YouTube viewers’ interest and make your
subscribers stick.
Educational Videos — Aside from how-to videos, you
may present other types of informative videos that answer pressing
questions, simplify difficult tasks, or convey important information
and facts.
Your
goal here is to offer a worthwhile learning experience for your
viewers. They’ve clicked your video to gain insight and understanding
about a particular topic. You can’t afford to disappoint them.
You
can use a combination of video editing tools. When creating educational
videos, I tend to rely on Focusky, a dependable presentation software,
and PresenterMedia, a resource for PowerPoint templates, 3D animations
and clip art.
If
I’m really trying to develop the “wow factor,” I’ll rely on my
Video Blocks membership to use amazing video clips, motion backgrounds,
and after effects. “Best of” or “Top Seven type” Videos — We know the
attention span of your audience may be calculated by milliseconds. I
exaggerate, but you really have to capture viewer focus rather quickly. What
better way to do so than by creating a best of list or top seven list.
For example, you may have a lot of knowledge about the best WordPress
themes presently available. A concise, informative video about this
topic may save viewers countless hours performing their own research. In
addition, the viewers will feel that they’re getting only the most
useful nuts and bolts. They may even draw closer to you, feeling part of
each pivotal moment.
You can experiment with the use of background audio music, available from many sources, including Audio Blocks. Videos
that Stir Human Emotion — Any videos that entertain, elicit laughter or
joy, motivate and inspire, or pull at heartstrings or consciousness,
can elevate your brand and expand your financial coffers. For
example, there are several successful affiliate marketers who have
created videos that are meant to inspire and give hope to others. These
videos may include personal experience, quotes, and lessons to overcome
hardship.
Good will engenders (relationships are definitely part of the business equation), and your fan base may easily increase.“Talking head” videos where the marketer appears throughout the video would be suitable in the example above. A Final Thought — The Best Way to Monetize YouTube and Earn a Living, I’ve
covered many methods to make money on YouTube. I’ve also provided a
complimentary sample of the types of videos that monetize well. And I
also gave suggestions on resources to use when creating videos. But
at the end of a long, creative day, the end goal is to make coin. By
building a channel, replete with worthwhile information, and supported
by avid fans and subscribers, you’re more than halfway towards that
‘Marketing Promised Land.”
You’ll get to your financial destination
even quicker if you start selling your own products. You’ll no longer
have to share profit as an affiliate.Support YouTube and it can
support you.
You
can accrue the entire 100% of revenue as product creator. Please don’t
believe this is beyond the scope of your capabilities. After all, there
are myriad courses teaching how to launch a product.
In summary, making money with YouTube is a time-consuming, challenging endeavor.
But it’s more than possible when you exercise patience, persistence, and pragmatic strategies … such as the ones outlined here.
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