Over Look Today: How to Make Money on Facebook

The Ways To Make Money On Facebook

Are you not sure how you can build revenue with your Facebook account? It can actually be pretty difficult to do, as there’s no real way to make money from Facebook directly. You have to use Facebook to leverage revenue in other ways, such as by building an email list and selling products through there. You might also want to consider promoting a blog to increase your readership there, and thus, potential ad dollars and purchases.

So, how do you make money off of a Facebook account then? Follow along below, and we’ll show you how!

Build An Email List

One of the best ways to build money with Facebook is through an email list. If you have a fairly popular Facebook page, getting people to join a newsletter is pretty easy. You just need to make sure that you’re offering a lot of value with that newsletter — you can even offer a free product in order to encourage newsletter sign-ups. This could be a free document or a small, couple page eBook telling people of a new social media trick that they need to know, or a small tip from whatever industry that you’re in.

Promote Your Blog

You can also use Facebook to promote your blog. This can help you make money in a number of ways, but especially from advertising. By promoting your blog, you’re sending new visitors to your website, and thus increasing ad impressions, which gives you more ad money. You’re also helping your blog gain a good amount of traffic, which is helpful for potential sponsorships deals, where you can make a really good amount of money. You could also use Facebook to send viewers directly to a post that you need to get a lot of traffic to ensure a deal for next time, such as a sponsored post.

Promote Other Websites

You should also consider using Facebook to promote other websites. If you have a decent amount of of followers, you can gain money by sending them to other websites. Other websites will pay you a somewhat decent CPM by directing traffic to their website. The pay all depends on the website you’re sending traffic to, but generally, revenue for sending traffic to other sites is pretty good — you can expect to get anywhere between $10 and $100 CPM, which means it’ll be that amount of money per 1000 impressions. Again, it all depends on the amount of traffic that you can send over to that website, as well as how popular the site is itself.

Sell Products

You can also use your Facebook page to sell products. You can sell things like your own brand’s merchandise, or even products from your own eCommerce store. This can help you gain a pretty good amount of revenue, depending on what your profit margins are. On top of that, you can sell Amazon products with your Facebook page as well. You’ll need to sign up for an Amazon affiliate marketing account, and attach affiliate tags to Amazon products you want to gain profit for. Share that full Amazon link with the affiliate code on your Facebook, and you can start earning a percentage of every product sold.

Sell Your Facebook Skills

The last way that you can earn money with your Facebook page is by selling your Facebook skills to grow other people’s Facebook profiles and presence. You have a successful page that you can use as your experience. So, now you just sell those skills online (such as at Fiverr) to grow other people’s Facebook pages in the same way. If you wanted, you could even create your own Facebook Marketing course to sell at places like Udemy.

You might have a slightly less chance of it, but you could take your Facebook skills and put it on your resume as well. With those skills, you might be able to get yourself a social media job somewhere, or you could contract out your Facebook skills to businesses to manage their Facebook pages, which can net you quite a bit of money.

Verdict

As you can see, it’s no easy task making money with Facebook, and there’s no real way to make money from Facebook directly. You have to have other skills and opportunities in your arsenal that you can promote with Facebook. And then, with Facebook, you make more cash from those opportunities than you would have without Facebook.

How Does Facebook Make Money?

With over 750 million active users, offices in 13 different countries, and over $2 billion in annual revenue, many users wonder how Facebook makes money, considering that the majority of the social networking platform is free. Though Facebook clearly makes money through advertisements, many users cannot see how this has turned Facebook into one of the largest companies in the world.

Facebook Ads

It is true that Facebook makes much of its money from advertisements that are placed on the website’s right border. Additionally, ads can be seen in “Wall posts,” although Facebook does not make money from these. However, Facebook’s CTR (Click Through Rate) is much lower than other large websites on the Internet, with only 400 users clicking an advertisement for every 1,000,000 times the ad is seen. This is compared to the average CTR of web based ads in general, which is 80,000 clicks per 1,000,000 page views. While Facebook does not command other websites’ high CTRs, it provides a platform in which ads are seen millions of times per day, allowing those companies to run a successful ad campaign.

Facebook Games

In addition to ads, Facebook also makes a large portion of its money from its online games, most of which the online game tycoon, Zynga provides. With games like Mafia Wars, Farmville, and Empires & Allies, which have millions of monthly users, Zynga is able to exchange in-game money and items for real money with a fraction of those users. Whenever Zynga does so, Facebook takes a percentage of the profits for itself. Additionally, by hosting its games on Facebook, Zynga receives a large number of visitors to their own website, which Facebook charges them for.

Facebook Gifts

Like Facebook Games, Facebook also provides a service called “Gifts” that allows users to send each other virtual balloons, gift baskets, stuffed animals, and more. While Facebook provides users with a large variety of gifts to choose from that are completely free, they also offer a number of special gifts that must be purchased with real money.

Facebook Cash Cards

To facilitate the exchange of real money for Facebook gifts, games, and other virtual possessions, Facebook now offers a card that users can purchase in many popular stores such as Walmart, Walgreens, and Target that represents a certain amount of Facebook money. Facebook Cash cards are available in $10, $25, and $50 increments.