21 Tips on How To Get More Views on YouTube
If
you’re a marketer or just a normal dude wanting to increase your
YouTube views, then it takes time and effort; however, if you do it
right you’ll be rewarded with more views, a better user experience, and
opportunities to expand your content and audience viewership.
With
its extensive amount of users, YouTube is one of the premier platforms
in the world to reach audiences. Whether you’re sharing recipes,
streaming international tournaments, or Doing some crazy idea and funny
videos, the platform has the ability to reach billions.
So, how do you generate more views on YouTube and get people to view your content?
Here are 21 tips on how to do just that.
1. Use Descriptive and Keyword Rich Titles
This
is where your keyword research will come into play. A descriptive and
interesting title will do two things: provide keywords for the algorithm
to sort for relevancy purposes and attract users and inform them about
what the video is about.
2. Have Quality and Keyword Rich Descriptions
The
video description is where you can better inform the search engines and
users just what exactly your video is about. This will help increase
the click-through-rate and thus the views, as users will know what to
expect in your video.
3. Use Tags
YouTube
video tags further help distinguish what your video content about and
helps the algorithm understand what users will view when they see your
video. These, along with your description and title, should reflect the
core of what your video is about. Think short-tail SEO again.
4. Optimize Your Thumbnail Image
Your
thumbnail image, like a hero-image, can work wonders when increasing
your YouTube views whether they’re on the organic results page,
suggested videos section, or appearing on social media. Use high-quality
images that feature readable and engaging fonts and facial-closeups, if
they’re featured in your video.
5. Create Transcripts of Your Videos
Captions
or transcripts of your videos have been heavily debated as to their
ability to increase your YouTube ranking. However, closed captions can
help get more YouTube views as they cater to international audiences and
the disabled.
6. Provide Content that Educates or Entertains or Both
Your
video content should provide value to the viewer; whether it’s teaching
them how to do or understand something, or simply keeping them engaged
and entertained. When users find your content valuable, they’ll return
for more and increase the views on your other future video content.
7. Piggyback off of Viral Trends
Create
video content that piggybacks off of already existing viral trends.
There’s already a built in market desire to view content within the
context of a viral phenomenon, so you should tap into it.
8. Use Guest YouTubers
Similar
to guest posting for blog content, guest YouTubers, industry
influencers, or persons of note with their own following can do wonders
for boosting your views. Similar to influencer marketing, guest
YouTubing can entice your users with household industry names and
provide a different and unique perspective to your industry’s sphere.
9. Create Video Content that Imitates Your Industry’s Best
Picasso
once said “good artists borrow, great artists steal.” While I would
never advocate for plagiarism of any kind, Picasso’s point rings very
true in regard to popular YouTube videos. A potential goldmine for
boosting your views comes from the Suggested Videos section that appears
on the sidebar and in a grid after a video has been completed.
10. Use Cards
In
regard to increasing your video views, you should use these cards to
encourage users to visit your lesser watched content and subscribe to
your channel. Use your behavioral analytics to see at which points users
stop watching your video and implement the card beforehand to ensure it
gets seen by more viewers.
11. Create End Screens
End
screens serve the unique function of doing a little bit of everything
at the end of your video. It’s a chance to provide users who enjoyed
your content with all the relevant information regarding your channel,
other playlists, recommended videos, and your verified website.
12. Promote a Marquee Video
Having
a marquee video on YouTube can help spread awareness to your other
videos and to your YouTube channel. A good marker is for your video to
have at least 5,000 views so that it will appear in more search results
due to its already existing popularity.
13. Use Autoplay for your Embedded Videos
Autoplay
will automatically begin playing a video when it’s been embedded. You
should be careful when you do this, as auto-played videos may annoy some
users. If the video content is explanatory, then it might be a good
idea to use it as users can immediately jump into the video that’s
explaining how to do something.
14. Create Playlists
Create
playlists for your content so viewers can watch it consecutively. After
the first video ends, your other videos will automatically play, which
will get more views for each played video without them having to
navigate off the player.
15. Be Present Within Your Niche Community
Promoting
yourself as an expert in your own videos is one thing, but being an
active member in your niche community is another. Comment on other
videos and offer your advice or feedback, and if there’s video content
that is missing some vital information, link others to your content to
provide them with more information.
16. Increase Your Video’s SEO Ranking
Traditional
SEO is also a viable factor to increase YouTube views as the videos
have the potential to even outrank the website that they’re featured on
in the search engines.
17. Post Links to Your Videos on Your Social Media Profiles
Cross-platform
promotion, especially with YouTube can work wonders in driving users to
view it. You can reach your entire base by sharing links on other
profiles to funnel them toward your video. Share the link as a post, or
put it in the description of your profiles to boost your views.
18. Find Niche Communities to Share Your Video with
There
are a wide variety of places you can share your content. Different
subreddits on Reddit or Quora topics that are relevant to your video’s
interests and share target audiences are a great place to share your
content.
19. Reach Out to Influencers to Promote Your Video
Influencer
marketing is fast-becoming a go-to source to reach audiences for big
name brands. They have built in audiences that re-share and post their
content, which has the potential to provide a surge in views on a viral
scale.
20. Embed Video Subscription Plugins Widgets on Your Blog
Embedding
your video will already gain more views for your video, but supplying a
subscribe button to your channel will prove extremely valuable in the
long-run. About 50% of views for a video come from subscribers, so
increasing your subscribers will give you a good bump in views on your
videos .
21. Post About Giveaways and Promotions with the Links Embedded in Your Video Description
Everyone
loves a good giveaway. Posting about a promotion, giveaway, or raffle
on social media and telling your followers that the link to participate
is in your video’s description will send the users to the video’s
YouTube page, resulting in an increase in views.
REMEMBER TO BE PATIENT
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